David Escalante What a professional website costs and what changes the price A website costs what its content and its connections cost, not what its design costs. Twice a week somebody asks us for a price on the phone, before we know anything about the job. The honest answer i... Guides Jun 18, 2026
David Escalante Why a slow website loses visitors, and how to fix it Nobody writes to tell you your site is slow. They go back and open the next result. Speed is the first thing a visitor experiences. Before the design, before the photos, before the prices. If the page... Guides Jun 17, 2026
David Escalante Your site gets visits and no calls. Five usual reasons A website that gets visits and no calls does not have a design problem. It usually has one of five very ordinary problems. Every week somebody tells us their site is not working. Before we touch a sin... Guides Jun 17, 2026
David Escalante Your own shop or a marketplace? How to choose without losing money A marketplace lends you customers. Your own shop builds you a list of customers. They solve two different problems. Small producers and shopkeepers ask us this almost every week. The honest answer is ... Guides Jun 17, 2026
David Escalante Five jobs in your shop you can automate this week Automation almost never starts with software. It starts with noticing the five minutes you lose fifty times a week. Most of the small businesses we work with in northern Italy do not need a new system... Guides Jun 17, 2026